In Good Strategy
Franchise 2.0

I help entrepreneursand franchise networks
grow profitably.

Monika - In Good Strategy
/GROWTH

How can we help you?

Consulting

We build your Scaling Up growth strategy and your Franchise 2.0.

Consulting

Education

Transformative Education in Franchising focused on change and growth.

Show structure

Ecosystem

Welcome to the Franchise 2.0 Ecosystem — building Impact Franchising together.

Ecosystem

Education in franchising

Transformative Education in Franchising at Kozminski Executive Business School

Join the programme for Leaders, Managers and Franchisees delivered within the Strategic Partnership of Monika Ferreira and Kozminski University.

Dedicated online franchise education model for your network

Build your Franchise 2.0 Learning Space — a competency development online platform for your franchise network.

Closed workshops for networks based on the Franchise 2.0 model

Build and implement your Education programme supporting your business goals.

Online franchise education — Franchise 2.0 digital edu

Develop your team in the Franchise 2.0 e-learning programme.

/MASTERMIND

What is a mastermind?

A mastermind is a group of Managers who meet regularly to share knowledge and support each other in achieving business and personal goals.

Mastermind
/BOOK

"Franchise 2.0"

The first book on building a scalable, profitable franchise model for franchisors and franchisees.

Book
/APP

Join our Community for free and download the Franchise 2.0 app

Get access to the Franchise 2.0 community, materials and tools supporting the building of a modern franchise.

Franchise 2.0 App

These brands trusted us

/ABOUT ME

Monika Ferreira

Founding Partner & Strategic Advisor at I'GS In Good Strategy, Franchise 2.0. Author of the Franchise 2.0 Project, Innovator, Initiator of the Franchise 2.0 Ecosystem and Author of the book Franchise 2.0.

  • Author of the Franchise 2.0 methodology supporting the development of scalable franchise organisations.
  • Co-creator of Transformative Education in Franchising at Kozminski Executive Business School.
  • Creator of the Franchise Brands with Impact Plebiscite (Forbes Poland) and the Franchise 2.0 Conference.
  • Franchise 2.0 Ecosystem builder connecting franchisors, franchisees, technology partners and investors.
  • Entrepreneur with 11+ years in franchising — successful exit to the PWN Group.
  • Listed in Forbes Women 2022 among 25 women best leveraging LinkedIn business potential.