A Mastermind is a group of Managers who meet regularly to share knowledge and support each other in achieving business and personal goals.
Mastermind
Franchise 2.0
for Entrepreneurs
A group of Franchise Leaders who meet regularly to grow profitably.
Step onto the path of profitable growth through Impact, Innovation and Heart.
Here, bold thinking drives transformational change.
The Franchise 2.0 Mastermind is a group of Leaders who grow profitably
A space for sharing experiences, building relationships and developing competencies to scale a franchise network.
Monika Ferreira
Founding Partner, I'GS In Good Strategy
I believe that people who grow together grow faster. The Mastermind is a space where franchise leaders share challenges, exchange knowledge and hold each other accountable for results.
The Franchise 2.0 Mastermind is not just meetings — it is a structured programme based on the Franchise 2.0 methodology, designed specifically for franchise leaders who want to scale profitably.
/WHAT IS IT
Mastermind Franchise 2.0
Each member brings a unique perspective, sharing their own challenges and successes.
The particular value of the mastermind formula is the freedom to exchange ideas and receive constructive feedback in a safe and trusted environment.
Diversity of participants from different industries, markets and organisational cultures generates natural peer-to-peer feedback and advisory.
The group is facilitated and run in a workshop and discussion format.
Ready to grow with
Franchise 2.0?
Join the Mastermind group and scale your franchise network profitably.
Scaling with Franchise 2.0
Franchise 2.0 Mastermind
Together we build scalable, profitable franchise systems based on the Franchise 2.0 methodology.
/BENEFITS
What do you gain?
[ 01 ]
Franchise Leadership Impact Model
Build your Franchise Leadership Impact Model and step onto a path of continuous development.
[ 02 ]
Vision & Strategy: Your BHAGâ„¢
Summarise your Strategic Vision, prepare a One-Page Strategic Plan based on the Scaling Up methodology and define your BHAGâ„¢.
[ 03 ]
Scalable Franchise 2.0 Model
Design a Scalable Franchise 2.0 Model in which the replicated Operational Model supports the execution of your strategy.
[ 04 ]
Impact Franchising Model
Create your Impact Franchising Model and an implementation plan, consciously leveraging the impact levers in your network.
[ 05 ]
Profitability Impact Model
2.0 Profitability Impact Model — plan its operationalisation (2x cash flow, 3x profitability, 10x valuation).
[ 06 ]
Growth tools
Leave with a pack of structural tools that will help you manage your Organisation systematically.
[ 07 ]
Networking & energising relationships
Meet Leaders who face similar challenges and build valuable, energising relationships.
[ 08 ]
Strategic plans
All in the context of creating 13-week, annual and three-year strategic plans for your business.
/PLAN
Programme implementation plan
You will learn the details of thematic blocks and the organisation of our work during the recruitment process. Apply and find out more.
Me as Leader — my AHA! Life
Let's get to know each other.
Scaling Up
Your 4 decision areas: People, Strategy, Execution, Cash. Enter the "Your Franchise 2.0 ScalingUp Journey" path.
Be Impact Franchising
Step into Impact Franchising — immerse yourself in an environment where bold thinking drives transformational change.
Strategy
Prepare the One-Page Strategic Plan (OPSP) for Franchisor and Franchisee using the ScalingUp methodology.
Execution
How to effectively implement strategy and execute the Franchise 2.0 model to deliver the value proposition to Franchisees.
Cash is king — your Franchise Profitable Growth Playbook
Reach for: 2x cash flow, 3x profitability, 10x valuation relative to the industry average.
Impact Technology in Franchising
Superagency at work. How to link business with technology and influence Franchisees' results.
You as Leader — your Leadership Impact Model
A strong start to the year.
People
Values and Organisational Culture.
Celebration and summary
Closing of the Mastermind.
Mastermind organisation
The group meets once a month for a full-day session. Between meetings, participants have access to each other and to Monika through the dedicated Franchise 2.0 platform.
Franchise 2.0 Journey
Apply for Mastermind
/ABOUT
Monika Ferreira
Founding Partner & Strategic Advisor at I'GS In Good Strategy, Franchise 2.0.
- Author of the Franchise 2.0 system-building methodology.
- Initiator of the Franchise 2.0 Ecosystem and the Impact Franchising movement.
- Co-creator of Transformational Education in Franchising at Warsaw University of Technology and Kozminski University.
- Author of the book Franchise 2.0. Strategies for scaling franchise networks.
- Entrepreneur with 11+ years in franchising — successful exit via sale to PWN Group.
- Listed in Forbes Women 2022 among 25 women best leveraging LinkedIn business potential.