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Bet on Impact Franchising!

The Franchise Brand advantage and first criteria to look for in a franchise business.

We are launching the “Franchise Brands with Impact!” competition. We want to showcase good Franchise Brands that are worth associating with when you, as a Franchise Candidate, are looking for a franchise business, because their organizational, management and technological solutions will have an impact on your business and influence your success in franchising. Moreover, they are also the ones with whom it is easier and safer for you to make money in the network.

The aim of the competition is qualitative change in the franchise market. Our goal is to stimulate responsible franchising based on systemic and repeatable Franchise Organizations that compete thanks to so-called Franchise Innovation and are guided by the idea that franchising is all about People.

By launching the Competition, we want to energize the franchise industry and encourage more Brands to plug into our dialogue and strive for impact, participating in this qualitative change. We will show a growing number of good practices. And not only among Brands, but also among suppliers of solutions for Franchise Brands, such as technology to support social change or brand engagement.

The competition and accompanying dialogue context is both a gateway to knowledge and an innovation for Franchisors, Franchisees, Franchise Candidates and other Stakeholders in the franchise ecosystem to build sustainable and winning Franchise Organizations 2.0 for which People Matter.

Bet on Impact Franchising!

The Franchise Brand advantage and first criteria to look for in a franchise business.

We are launching the “Franchise Brands with Impact!” competition. We want to showcase good Franchise Brands that are worth associating with when you, as a Franchise Candidate, are looking for a franchise business, because their organizational, management and technological solutions will have an impact on your business and influence your success in franchising. Moreover, they are also the ones with whom it is easier and safer for you to make money in the network.

The aim of the competition is qualitative change in the franchise market. Our goal is to stimulate responsible franchising based on systemic and repeatable Franchise Organizations that compete thanks to so-called Franchise Innovation and are guided by the idea that franchising is all about People.

By launching the Competition, we want to energize the franchise industry and encourage more Brands to plug into our dialogue and strive for impact, participating in this qualitative change. We will show a growing number of good practices. And not only among Brands, but also among suppliers of solutions for Franchise Brands, such as technology to support social change or brand engagement.

The competition and accompanying dialogue context is both a gateway to knowledge and an innovation for Franchisors, Franchisees, Franchise Candidates and other Stakeholders in the franchise ecosystem to build sustainable and winning Franchise Organizations 2.0 for which People Matter.

Who is it for?

For Franchise Brands

Dla For Franchise Brands that are already practicing impactful organizational, technological, management solutions and social programs for Franchisees and want to show them off. This is a way for you to build a competitive advantage in the franchise market today, because you are investing in the well-being of your Partners and building value for them to earn in Franchising. Even if you are a Brand that has just started on the path of advanced impact solutions, you can show them off in the competition.

For Franchise Brand Solution Providers

For Franchise Brand Solution Suppliers who support a good, sustainable franchise business with their solutions: your solutions today can support the Franchise business in terms of scalability and human development in the network, or improve the efficiency of managing a systemic franchise organization.

Who is it for?

For Franchise Brands

Dla For Franchise Brands that are already practicing impactful organizational, technological, management solutions and social programs for Franchisees and want to show them off. This is a way for you to build a competitive advantage in the franchise market today, because you are investing in the well-being of your Partners and building value for them to earn in Franchising. Even if you are a Brand that has just started on the path of advanced impact solutions, you can show them off in the competition.

For Franchise Brand Solution Providers

For Franchise Brand Solution Providers who support a good, sustainable franchise business with their solutions: your solutions today can support the Franchise business in terms of scalability and human development in the network, or improve the efficiency of managing a systemic franchise organization.

Impact Franchising

Which Franchise Brands have an impact?

Franchise Brands with Impact are Brands that focus on the Franchisee and constantly inspire them with new organizational, technological and management solutions to help them run a good franchise business in an ever-evolving environment. These inspiring Franchise Brands build impactful development and social programs, and constantly provide new tools to their Franchisees to increase the value they receive from participating in the network.

What does impact and engagement mean in franchising? And why is it important?

Impact refers to influence on the business and wider environment that has a visible, tangible result for the business of Franchisees. In the competition, we identify 4 main categories in which Franchise Brands can build and express their impact and involvement in franchising: People at the Center of Franchising, the Franchise Organization for the Future, Impactful Technology in Franchising, and Committed Franchise Brand, a purpose-driven franchise brand.

Impact Franchising

Which Franchise Brands have an impact?

Franchise Brands with Impact are Brands that focus on the Franchisee and constantly inspire them with new organizational, technological and management solutions to help them run a good franchise business in an ever-evolving environment. These inspiring Franchise Brands build impactful development and social programs, and constantly provide new tools to their Franchisees to increase the value they receive from participating in the network.

What does impact and engagement mean in franchising? And why is it important?

Impact refers to influence on the business and wider environment that has a visible, tangible result for the business of Franchisees. In the competition, we identify 4 main categories in which Franchise Brands can build and express their impact and involvement in franchising: People at the Center of Franchising, the Franchise Organization for the Future, Impactful Technology in Franchising, and Committed Franchise Brand, a purpose-driven franchise brand.

Why take part?

Demonstrate Your Advantage

Show the market how you implement responsible franchising, higher-level management and building a network organization.

Increase Your Network Exposure

Tell your impact franchising story, showcase best practices and solutions for building your franchise via our media partners.

Become a Role Model

Show how you practice impact programs for franchisees and brag about them.

Show Off Your Franchise Differentiator

Win the hearts of franchisees and show them you are a worthwhile partner when they are searching for a Good Franchise.

Showcase Impact

Talk about responsible franchising, higher levels of management and building your organization.

Be an Industry Innovator

Become an important voice in shaping and inspiring change on the franchise market.

Competition Categories

People at the Center of Franchising

In this category, we award Brands and/or Supplier solutions that care about people—Franchisees in the network and their professional, financial, physical and social well-being—and are able to engage Franchisees in a way that makes them want to stay in the network and earn within a franchise business.

What is eligible for this category?

  • A program or initiative that stimulates the development of Franchisee entrepreneurship and/or the development of the Partners’ local leadership.
  • A program or initiative that improves the well-being of the Franchisee—an educational or development program linked to the goals of the business and people in the network, implemented at scale.
  • A program or initiative that confirms the practice of organizational culture and shared values.
  • A program or initiative that strives to maximize quality of life for people within the network, as measured and expressed through improvements in franchisee satisfaction using the NPS index.

Impactful Technology in Franchising

In this category, we award Franchise Brands and Supplier solutions for Franchise Brands that leverage technology in new scalable ways while supporting the growth and efficiency of the Franchisee’s business. The starting point in this category will be embedding the nominated program or technological solution into the context of the organization’s overall digital transformation and its impact on the Franchise Network’s key operational metrics and financial performance.

What is eligible for this category?

  • Programs or solutions that involve the strategic use of technology that changes the network’s business model or creates new business models based on digital products or services.
  • An organizational development program or solution involving the adoption of a new operational or management model for the Franchise Organization, so that it operates faster and more flexibly and transfers knowhow more effectively in the network.
  • A program for leveraging technology, especially GenAI, that is aimed at achieving transformation throughout the entire organization or within specific processes, which facilitates value beyond the hype and prepares the entire organization for change by laying out a roadmap, and developing skills, data culture and organizational culture. The secret to fully exploiting technology’s potential is never just technology.
  • Technology that supports social change or social or environmental engagement of Brands.

Franchise Organization of Tomorrow

In this category, we award Brands that already compete through Franchise System Innovation and foster a well-defined System: how a franchise organization works, where it is possible to make money, where there is a repeatable process for transferring knowhow to Partners, both in the functional operation of the business, as well as in managing its development. In other words, Brands that keep their franchise promise.

What is eligible for this category?

  • New solutions and programs confirming the practice of Franchise Innovation, i.e. those that generate strategic, organizational, system, management and technological solutions, testing and withdrawing those that do not enable the franchise to compete more effectively on the market.
  • Programs or solutions that help to achieve better franchise unit economics and better earning as a franchisee and franchisor, confirmed by growth and profitability improvement indicators.

Purpose-Driven Franchise Brand

In this category, we reward Brands and Supplier solutions for Franchise Brands that build environmental and social commitment in franchising. Franchise Brands with Impact, Brands that have an impact, make a difference for all stakeholders—customers, guests, franchisees, local communities and investors—and are able to build their market value because they are “admired.”

What is eligible for this category?

  • Programs and solutions that express the Brand’s social and environmental commitment.
  • Programs and solutions designed to change the way a Brand builds its market value in a changing business environment, where the biggest challenge comes from new generations, a new type of consumer and technology.

Competition Categories

People at the Center of Franchising

In this category, we award Brands and/or Supplier solutions that care about people—Franchisees in the network and their professional, financial, physical and social well-being—and are able to engage Franchisees in a way that makes them want to stay in the network and earn within a franchise business.

What is eligible for this category?

  • A program or initiative that stimulates the development of Franchisee entrepreneurship and/or the development of the Partners’ local leadership.
  • A program or initiative that improves the well-being of the Franchisee—an educational or development program linked to the goals of the business and people in the network, implemented at scale.
  • A program or initiative that confirms the practice of organizational culture and shared values.
  • A program or initiative that strives to maximize quality of life for people within the network, as measured and expressed through improvements in franchisee satisfaction using the NPS index.

Impactful Technology in Franchising

In this category, we award Franchise Brands and Supplier solutions for Franchise Brands that leverage technology in new scalable ways while supporting the growth and efficiency of the Franchisee’s business. The starting point in this category will be embedding the nominated program or technological solution into the context of the organization’s overall digital transformation and its impact on the Franchise Network’s key operational metrics and financial performance.

What is eligible for this category?

  • Programs or solutions that involve the strategic use of technology that changes the network’s business model or creates new business models based on digital products or services.
  • An organizational development program or solution involving the adoption of a new operational or management model for the Franchise Organization, so that it operates faster and more flexibly and transfers knowhow more effectively in the network.
  • A program for leveraging technology, especially GenAI, that is aimed at achieving transformation throughout the entire organization or within specific processes, which facilitates value beyond the hype and prepares the entire organization for change by laying out a roadmap, and developing skills, data culture and organizational culture. The secret to fully exploiting technology’s potential is never just technology.
  • Technology that supports social change or social or environmental engagement of Brands.

Franchise Organization of Tomorrow

In this category, we award Brands that already compete through Franchise System Innovation and foster a well-defined System: how a franchise organization works, where it is possible to make money, where there is a repeatable process for transferring knowhow to Partners, both in the functional operation of the business, as well as in managing its development. In other words, Brands that keep their franchise promise.

What is eligible for this category?

  • New solutions and programs confirming the practice of Franchise Innovation, i.e. those that generate strategic, organizational, system, management and technological solutions, testing and withdrawing those that do not enable the franchise to compete more effectively on the market.
  • Programs or solutions that help to achieve better franchise unit economics and better earning as a franchisee and franchisor, confirmed by growth and profitability improvement indicators.

Purpose-Driven Franchise Brand

In this category, we reward Brands and Supplier solutions for Franchise Brands that build environmental and social commitment in franchising. Franchise Brands with Impact, Brands that have an impact, make a difference for all stakeholders—customers, guests, franchisees, local communities and investors—and are able to build their market value because they are “admired.”

What is eligible for this category?

  • Programs and solutions that express the Brand’s social and environmental commitment.
  • Programs and solutions designed to change the way a Brand builds its market value in a changing business environment, where the biggest challenge comes from new generations, a new type of consumer and technology.

Jury

Jury members will be announced on April 26.

The Jury will consist of 12 members, 4 representatives each from Franchise Brands, Suppliers and Stakeholders in the Franchise Ecosystem: universities, NGOs and VCs.

Participate in the Competition

Read the terms and conditions carefully, choose the category that suits you and fill out the form. Be sure to include as much specific information as possible on the form, including data and links to your website, social media profiles and video presentations, to help us better understand your network’s Impact Initiative or Franchise Technology Solution.

Applications will be accepted until 30/06/2024.

Submit a Competition Nomination

Nominate an initiative that has Impact!
You can nominate any brand and associated initiative or a network partner and related solution. Nominees will receive a nomination letter and instructions on how to participate in the competition by email. Participation is free of charge.

Nominations will be accepted until 30/06/2024.

Impactful programs or solutions work so powerfully that they have a transformative impact on the franchisee’s business and goal achievement throughout the entire network. Those are the Brands that are worth engaging with as you look for a franchise business.

~ Monika Ferreira

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